focus on my business, but instead to help clients achieve greater success in theirs.
My colleagues and I get to listen, devise theories and test ideas inside a living laboratory of virtually unending variety, discovery and possibility.
On the truly rewarding days, we’ll imagine and then implement game-changing strategies on behalf of the people who entrust us with their brands, audiences and resources.
And after a few decades of doing this exciting work, I’ve come to this:
- What I know for absolutely certain probably fits on the back of a business card. Smart, effective marketing, selling and communication is ever-evolving. The best approaches and ideas mostly defy being canned or cookie-cuttered. We’re all learning — or should be — as we go.
- What I’ve come to believe is that, when you boil down most sales and marketing challenges, content will be central to the solution.
- What I get intrigued and inspired by — thanks to clients, consumers, bloggers, researchers, academics, media, thought leaders of all shapes and stripes — just might make for a worthwhile blog. Time and your comments will tell.
Should anything here indicate I have something to offer your organization — as a problem solver, guest speaker, collaborator, contributor — send me an e-mail so we can connect and compare notes.
Thanks for visiting Touch Point City.
Vince Giorgi is vice president, solutions development with Hanley Wood Marketing, a Minneapolis-based content marketing firm. Ideas and opinions expressed in Touch Point City are his, and should not be construed as coming from or sanctioned by HWM. Unless you find them interesting and useful. Then feel free to give both him and HWM credit.