focus on my business, but instead to help clients achieve greater success in theirs.
My colleagues and I get to listen, devise theories and test ideas inside a living laboratory of virtually unending variety, discovery and possibility.
On the truly rewarding days, we’ll imagine and then implement game-changing strategies on behalf of the people who entrust us with their brands, audiences and resources.
And after a few decades of doing this exciting work, I’ve come to this:
- What I know for absolutely certain probably fits on the back of a business card. Smart, effective marketing, selling and communication is ever-evolving. The best approaches and ideas mostly defy being canned or cookie-cuttered. We’re all learning — or should be — as we go.
- What I’ve come to believe is that, when you boil down most sales and marketing challenges, content will be central to the solution.
- What I get intrigued and inspired by — thanks to clients, consumers, bloggers, researchers, academics, media, thought leaders of all shapes and stripes — just might make for a worthwhile blog. Time and your comments will tell.
Should anything here indicate I have something to offer your organization — as a problem solver, guest speaker, collaborator, contributor — send me an e-mail so we can connect and compare notes.
Thanks for visiting Touch Point City.
Vince Giorgi is vice president, solutions development with Hanley Wood Marketing, a Minneapolis-based content marketing firm. Ideas and opinions expressed in Touch Point City are his, and should not be construed as coming from or sanctioned by HWM. Unless you find them interesting and useful. Then feel free to give both him and HWM credit.
I like the efforts you have put in this, appreciate it for all the great posts .
Not sure.
I keep thinking its all a little bit like the ‘Emperors New Clothes’.
We worship these sites but all they seem to do is move us away from delivering a service…
Just because someone can write interesting articles and provoke debate surely doesn’t make them the best Plumber for a job. Or does it. It shows good communication skills!
Articles are so easily passed from one place to another though, plagiarism become so easy.
I think about Friend Reunited and My space. They don’t seem to be as big as they were. There is now Del i cious and Stumble upon… Ive not even looked at these two concepts as I cant keep pushing to network this way. At some point I want a customer and the only way I can see to do that is go out there knock on doors and meet them, not write bloggs and be asked to visit them.
I just aren’t sure about this form of Networking and Marketing… Do we put effort into it or keep focused on the pavement walking and door knocking.
Time will tell and I guess you make a valid point, content is so important.
I wonder will internet content de thrown Cash as the new King. (I like that).
Think Ill use this in my own blog.
Rob
Hi Vince,
Ive been reading your article this afternoon and wanted to ask someone, like you, if they thought social network and media sites will ever get saturated and become redundant, if they will always be subject to ‘the next new thing’ mentality or will we see a dominate network media that remains at the top of the game.
Hope this makes sense.
Rob
sorry repeated same message but tagged the Notify me via email toggle this time….
Don’t know the answer, Rob. But what I think is this. Marketers should focus on creating relevant content to their desired audience, first and foremost. As media emerge and ebb, it’s still going to be the content people value and want to get to, via whichever media are the preferred channels of the day.
What do you think?
Hi Vince,
Ive been reading your article this afternoon and wanted to ask someone, like you, if they thought social network and media sites will ever get saturated and become redundant, if they will always be subject to ‘the next new thing’ mentality or will we see a dominate network media that remains at the top of the game.
Hope this makes sense.
Rob