Sometimes we marketing and sales folk seem to have a death wish when it comes to new technologies. Not a death wish for ourselves. A death wish for the technologies — and the possibilities for audience outreach and value-add, win-win each might enable. Case in point: Last week I clicked through to the website of a leading [...]
Posts Tagged ‘Sales/Sales Support’
Could This Be the Death of Marketing Automation?
Posted in Content, Customer Service/Experience, Marketing, Sales/Sales Support, tagged Content, content marketing, customer experience, linkedin, Marketing, marketing automation, Sales/Sales Support on 06.25.2011 | 12 Comments »
The Cure For What Ails Your Elevator Speech
Posted in Content, Marketing, Sales/Sales Support, tagged content marketing, elevator speech, Marketing, Sales/Sales Support, selling on 02.05.2011 | 2 Comments »
We’re all familiar with the concept of an “elevator speech.” A concise but effective sales monologue. A way of describing and positioning your product, service or idea that, while succinct, is compelling enough to consistently pique the interest of a listener. Your target audience. I recently spoke with a corporate marketing chief who is having trouble crafting his [...]
Why Customers Hate Your Sales-Support Content
Posted in Content, Marketing, Sales/Sales Support, Uncategorized, tagged Brand, Content, content marketing, customer experience, customers, linkedin, Marketing, Sales/Sales Support on 03.30.2010 | 1 Comment »
If your organization hasn’t conducted a customer focus group lately, you should. There’s nothing like listening to customers for a couple of concerted hours to get your blood boiling and brain buzzing. I was fortunate to attend four, two-hour focus groups recently. The company commissioning these groups provides a ubiquitous B-to-B service. Its customers range from Main Street [...]
