Like the dinosaurs of days past, has print direct mail begun its own inevitable trudge toward the tar pits? That’s clearly the question raised by new research from the Winterberry Group. As reported in eMarketer Daily this week, Winterberry noted a 3 percent dip in DM spending in 2008, the first drop in year-over-year DM spend in 45 years. Winterberry also cites research by Mintel Comperemedia, [...]
Posts Tagged ‘print direct mail’
Whither Goest Direct Mail?
Posted in Direct Marketing, tagged direct mail, Direct Marketing, print direct mail on 03.11.2009 | Leave a Comment »
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