The question came recently from Wayne Tay, a Content Strategy group member on LinkedIn. But it’s a question which could be on the minds of other marketers. Here’s how Wayne put it: Hi friends, I am wondering what is the process of identifying content gaps for your target audience? Any kind souls to enlighten me? I don’t [...]
Posts Tagged ‘linkedin’
Mind the Gap: 6 Ways to Fill an Audience’s Content Needs
Posted in Content, Marketing, tagged Content, content marketing, customers, linkedin, Marketing on 04.27.2012 | Leave a Comment »
5 Content Strategy Remedies When You Suffer from “Persona Proliferation”
Posted in Content, Marketing, tagged Content, content marketing, linkedin, Marketing, personas on 12.13.2011 | 2 Comments »
The question was asked in a LinkedIn group recently. Specifically, in the B2B Lead Generation & Content Marketing group: How does one approach content strategy when your business caters to so many personas and verticals? It would seem hard to manage content creation and distribution in this situation. Good question. One many marketers — especially marketers in larger, [...]
Inbound Marketing: Judging a Book by Its Notable Quotes
Posted in Content, Marketing, tagged Content, content marketing, HubSpot, inbound marketing, linkedin on 12.04.2011 | 5 Comments »
I read quite a few business and marketing books. Some I blow through and scarcely find a few paragraphs, even a handful of sentences, that strike me as particularly noteworthy. Others, I find myself madly underlining, making stars and exclamation points in the margins, and using those few empty pages in the back to scribble notes and to-do [...]
