Yesterday’s mail included three pieces of direct marketing. Each: Arrived in a white, windowed No. 10 envelope Teased 0 percent APR for the first 12 months Contained a faux credit card Pledged “no annual fee” on the buck slip, with a sword-shaped asterisk directing me to 7-point legalese Allowed the card holder to “earn” points — for [...]
Posts Tagged ‘direct mail’
Reason No. 47 for Content Marketing
Posted in Content, Direct Marketing, tagged Content, content marketing, customer experience, direct mail, linkedin on 01.08.2010 | Leave a Comment »
Whither Goest Direct Mail?
Posted in Direct Marketing, tagged direct mail, Direct Marketing, print direct mail on 03.11.2009 | Leave a Comment »
Like the dinosaurs of days past, has print direct mail begun its own inevitable trudge toward the tar pits? That’s clearly the question raised by new research from the Winterberry Group. As reported in eMarketer Daily this week, Winterberry noted a 3 percent dip in DM spending in 2008, the first drop in year-over-year DM spend in 45 years. Winterberry also cites research by Mintel Comperemedia, [...]
