This past week more than 600 people converged on Cleveland, Ohio, for a special event. It wasn’t a Rock and Roll Hall of Fame induction, although there was plenty of energy and even a concert sort of vibe. It wasn’t a pro sports event, though the focus was definitely on winning and losing in a [...]
Posts Tagged ‘David Meerman Scott’
Dare to be Different
Posted in Brand, Content, Customer Service/Experience, Marketing, tagged content marketing, customer experience, David Meerman Scott, Marketing, website on 04.13.2011 | Leave a Comment »
Are you daring to be different with your web presence? Not different in the sense of getting in visitors’ way with a goofy flashy intro. Or different like one of those precious minimalist sites where the home page is a field of white or beige, with a tiny phrase or object in the middle, supposedly intriguing visitors to click through [...]
How Much Do We Lie On Landing Pages?
Posted in Content, Marketing, tagged Content, content marketing, customers, David Meerman Scott, Marketing on 01.22.2011 | 7 Comments »
It’s not a rhetorical question. I’d really like to know. And probably so would a lot of corporate marketers and their agency partners. So please take this simple three-question survey: How Much Do We Lie On Landing Pages? And please encourage friends and colleagues to do so, as well. Whether they’re professional marketers or, better [...]
