Crisis Creates Content Opportunity — Or Does It?

Several major brands, including Citi, General Motors and AIG, have received tons of free visibility lately — but not the sort of coverage any business would wish. In recent months these three colossal companies, in particular, have garnered headlines and blog buzz for receiving tens of billions in emergency investment, loans and other backing from the U.S. government. Crisis doesn’t necessarily make for a marketing opportunity. On the other [...]

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