I saw a news article this week which made me think about branding vs. audience engagement. More specifically, it made me wonder how big the gap might be between marketing investments that primarily strive for brand awareness, and marketing that focuses on creating true business-building customer engagement. Maybe you saw the article, too. Monday’s AdvertisingAge e-newsletter reported on Aflac’s search for a new “spokes-quacker.” The insurer recently cut [...]
Posts Tagged ‘comedian’
If It Quacks Like a Duck: Branding vs. Engagement
Posted in Brand, Content, Marketing, Musings, tagged Aflac, Brand, comedian, content marketing, duck, Gilbert Gottfried, Marketing on 04.02.2011 | Leave a Comment »
Seven Words to Breakthrough Sales Support
Posted in Content, Sales/Sales Support, tagged comedian, Content, customer experience, customers, George Carlin, linkedin, Sales/Sales Support on 05.16.2009 | Leave a Comment »
The late, great George Carlin was one of my favorite comedians. Carlin died last year at age 71. At least for me, no comic before or since has combined intelligence, facility with language and offbeat insight into humanity’s flaws and foibles with quite his flair. According to Wikipedia, Carlin was a five-time Grammy winner, the first person to host Saturday [...]
