Sales and Marketing Alignment: Smart Strategy or Corrupting Influence?

If you had to pick two groups inside a corporation that must work together effectively for the enterprise to realize its potential, which would they be? Manufacturing and R&D? Finance and Legal? HR and Operations? For my money, it’s Marketing and Sales. No inter-departmental alignment will have greater impact on awareness and affinity for a company’s brand. No tag-team will have quite the same [...]

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Cookies and Co-Marketing

What if there were a strategy that let you double, maybe even triple, the reach and potential impact of your marketing — without increasing your budget? You’d gobble it up like a warm chocolate chip cookie, right? Especially in this economy. Well, here’s the strategy you might want to consider: Collaborate.  Identify a product or service that’s [...]

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