Top 10 Media and Marketing Books of All Time
(Results of an informal Advertising Age reader poll, 3.1.09)
10. Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
9. Influence: The Psychology of Persuasion
Robert B. Cialdini
8. The Book of Gossage
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
7. Good to Great: Why Some Companies Make the Leap and Others Don’t
Jim Collins
6. Where the Suckers Moon: The Life and Death of an Advertising Campaign
Randall Rothenberg
5. Hey, Whipple. Squeeze This. A Guide to Creating Great Advertising
Luke Sullivan
4. E
Matt Beaumont
3. The 22 Immutable Laws of Branding
Al Ries and Laura Ries
2. Ogilvy on Advertising
David Ogilvy
1. Positioning: The Battle for Your Mind
Al Ries and Jack Trout
