A storehouse of noteworthy research findings and forecasts, grouped by categories of interest to marketing, sales support and brand.
Internet/Online__________
Age
According to a joint survey by TNS Compete and the Consumer Electronics Association. Among other findings:
- Consumers 50-59 are as likely as younger folks to own,
or plan to buy, an HDTV. - 80 percent of people 60-69 used a cell phone in the past week,
just slightly less than the rate of people 18-34. - 71 percent of people 60-69 and 52 percent of people 70-79 used a search engine in the past week, compared with 77 percent of people
18-34
Ethnicity
Research by eMarketer in February 2009 found that nearly half (48.7 percent) of U.S. African-Americans use the Web at least once per month. By 2013, eMarketer projects, the figure will be 56 percent.
For comparison, eMarketer found these online-at-least-once-monthly rates among other U.S. ethno subgroups: Asian 73.5 percent, White 67 percent, Hispanic 50.8 percent.
Social Media__________
Adoption
According to a study by Netpop Research:
- Since 2006, the amount of time people spend online has increased 18 percent, while time spent on entertainment has dropped 29 percent.
- 105 million Americans contribute to social media, with 7 million qualifying as “heavy” users (6 or more social media activities, connecting with 248 poeple on a “one to many” basis in a typical week).
