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	<title>Touch Point City</title>
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	<description>Jaywalking the intersections of marketing, sales and brand</description>
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		<title>Touch Point City</title>
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		<title>A Content Marketing Haiku</title>
		<link>http://touchpointcity.wordpress.com/2012/01/22/a-content-marketing-haiku/</link>
		<comments>http://touchpointcity.wordpress.com/2012/01/22/a-content-marketing-haiku/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 22:09:59 +0000</pubDate>
		<dc:creator>Vince Giorgi</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
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		<guid isPermaLink="false">http://touchpointcity.wordpress.com/?p=1574</guid>
		<description><![CDATA[Promotion blizzard?  People like gentle snowfall.       Engagement bubble.   ___ What say you, marketers? If you were to boil down &#8220;Why content marketing?&#8221; or &#8220;What is content marketing?&#8221; to the spare 5-7-5 syllable format of haiku, what would it be? Comments in the form of haiku welcome. And thanks to my friend @bondatomic for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=touchpointcity.wordpress.com&amp;blog=6670077&amp;post=1574&amp;subd=touchpointcity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Vince Giorgi</media:title>
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		<title>I Survived a Content Marketing Desert (and lived to blog about it)</title>
		<link>http://touchpointcity.wordpress.com/2012/01/09/i-survived-a-content-marketing-desert-and-lived-to-post-about-it/</link>
		<comments>http://touchpointcity.wordpress.com/2012/01/09/i-survived-a-content-marketing-desert-and-lived-to-post-about-it/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 15:58:11 +0000</pubDate>
		<dc:creator>Vince Giorgi</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Customer Service/Experience]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer experience]]></category>
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		<category><![CDATA[engagement oasis]]></category>

		<guid isPermaLink="false">http://touchpointcity.wordpress.com/?p=1535</guid>
		<description><![CDATA[Look around your business. Better yet, conduct an audit: Where in your sales, marketing or service continuum do customers or potential customers get stranded in a content desert? What do I mean by a &#8220;content desert&#8221;?  Think about the process of providing relevant, useful or entertaining content as cultivating an &#8220;engagement oasis&#8221; for the audiences you wish to attract [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=touchpointcity.wordpress.com&amp;blog=6670077&amp;post=1535&amp;subd=touchpointcity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Vince Giorgi</media:title>
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		<title>7 Steps to Smarter Collateral in 2012</title>
		<link>http://touchpointcity.wordpress.com/2011/12/21/7-steps-to-smarter-collateral-in-2012/</link>
		<comments>http://touchpointcity.wordpress.com/2011/12/21/7-steps-to-smarter-collateral-in-2012/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:05:08 +0000</pubDate>
		<dc:creator>Vince Giorgi</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Sales Support]]></category>

		<guid isPermaLink="false">http://touchpointcity.wordpress.com/?p=1514</guid>
		<description><![CDATA[Why in the name of Ebenezer Scrooge do technology marketers rate collateral as their top content-marketing priority for 2012? If you haven&#8217;t read Part 1 of this two-part post, please give it a quick read now. You&#8217;ll discover that surprising finding from a recent survey by IDG, the technology media and research company. You&#8217;ll also find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=touchpointcity.wordpress.com&amp;blog=6670077&amp;post=1514&amp;subd=touchpointcity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Tech Marketers&#8217; Surprising Content Priority for 2012</title>
		<link>http://touchpointcity.wordpress.com/2011/12/21/tech-marketers-surprising-content-priority-for-2012/</link>
		<comments>http://touchpointcity.wordpress.com/2011/12/21/tech-marketers-surprising-content-priority-for-2012/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:04:03 +0000</pubDate>
		<dc:creator>Vince Giorgi</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Sales Support]]></category>

		<guid isPermaLink="false">http://touchpointcity.wordpress.com/?p=1499</guid>
		<description><![CDATA[Don&#8217;t you love this time of year? No, I&#8217;m not talking about the holidays — although those are nice, too. I&#8217;m referring to the blizzard of marketing research that gets published in the last few months each year. Those studies that tell us where marketers’ brains and budgets are trending in the year to come. The survey [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=touchpointcity.wordpress.com&amp;blog=6670077&amp;post=1499&amp;subd=touchpointcity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Vince Giorgi</media:title>
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		<title>5 Content Strategy Remedies When You Suffer from &#8220;Persona Proliferation&#8221;</title>
		<link>http://touchpointcity.wordpress.com/2011/12/13/5-content-strategy-remedies-when-you-suffer-from-persona-proliferation/</link>
		<comments>http://touchpointcity.wordpress.com/2011/12/13/5-content-strategy-remedies-when-you-suffer-from-persona-proliferation/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 01:40:28 +0000</pubDate>
		<dc:creator>Vince Giorgi</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[personas]]></category>

		<guid isPermaLink="false">http://touchpointcity.wordpress.com/?p=1475</guid>
		<description><![CDATA[The question was asked in a LinkedIn group recently. Specifically, in the B2B Lead Generation &#38; Content Marketing group: How does one approach content strategy when your business caters to so many personas and verticals? It would seem hard to manage content creation and distribution in this situation. Good question. One many marketers — especially marketers in larger, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=touchpointcity.wordpress.com&amp;blog=6670077&amp;post=1475&amp;subd=touchpointcity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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