If you haven’t heard, Coca-Cola recently revealed its secret formula. No, not that secret formula. I mean the formula for how the global soft drink giant plans to invest in content going forward. You can see and hear Coke’s intellectually aggressive “Content 2020″ vision and strategy described here, in two YouTube videos. The videos are well worth watching, [...]
Archive for January, 2012
Coke Reveals Its Secret Formula…for Investing in Content
Posted in Content, Marketing, tagged Coca-Cola, Content, content marketing, Marketing on 01.31.2012 | 3 Comments »
A Content Marketing Haiku
Posted in Content, Marketing, tagged Content, content marketing, haiku on 01.22.2012 | Leave a Comment »
Promotion blizzard? People like gentle snowfall. Engagement bubble. ___ What say you, marketers? If you were to boil down “Why content marketing?” or “What is content marketing?” to the spare 5-7-5 syllable format of haiku, what would it be? Comments in the form of haiku welcome. And thanks to my friend @bondatomic for [...]
I Survived a Content Marketing Desert (and lived to blog about it)
Posted in Brand, Content, Customer Service/Experience, Marketing, tagged Brand, Content, content desert, content marketing, customer experience, customers, engagement oasis, Marketing on 01.09.2012 | 2 Comments »
Look around your business. Better yet, conduct an audit: Where in your sales, marketing or service continuum do customers or potential customers get stranded in a content desert? What do I mean by a “content desert”? Think about the process of providing relevant, useful or entertaining content as cultivating an “engagement oasis” for the audiences you wish to attract [...]
