Ask Steve Chazin to share ROI metrics on his first venture into e-book publishing and his response takes on an almost sing-song, Twelve Days of Christmas cadence: A hundred thousand downloads. Nine speaking invites. Seven newspaper articles. Five actual speaking gigs. Two TV appearances. One pending TV show. And several offers of full-time employment. Chazin, in other words, is a walking, talking advertisement for the potential [...]
Archive for May, 2009
E-book Success Story: Steve Chazin and MarketingApple
Posted in Content, Custom Publishing, Marketing, tagged Content, content marketing, David Meerman Scott, e-book, linkedin on 05.29.2009 | 2 Comments »
If you can’t beat ‘em, send ‘em online
Posted in Content, tagged conferences, events, presentations, speakers on 05.23.2009 | 3 Comments »
I’m e-mailing this post from a BlackBerry. That’s probably no great shakes by most bloggers’ standards, but not bad for a guy who typed Newswriting 101 stories on an IBM Selectric back in the day. Count this as one small example of the always-on, to-and-from-virtually- anywhere nature of Internet-enabled communications. Here’s another: While attending the [...]
Seven Words to Breakthrough Sales Support
Posted in Content, Sales/Sales Support, tagged comedian, Content, customer experience, customers, George Carlin, linkedin, Sales/Sales Support on 05.16.2009 | Leave a Comment »
The late, great George Carlin was one of my favorite comedians. Carlin died last year at age 71. At least for me, no comic before or since has combined intelligence, facility with language and offbeat insight into humanity’s flaws and foibles with quite his flair. According to Wikipedia, Carlin was a five-time Grammy winner, the first person to host Saturday [...]
